Starting from a Robot to pivot to a service
Through in depth research, the project identified that farmers did not need autonomous robots as much as reliable field data to support daily decisions. By focusing on asparagus farming, a high-value crop where precise intervention matters, the solution delivered four critical temperature values remotely.
The product combined rugged farm-equipment qualities with a clear step toward digital agriculture. The product sold out shortly after launch. Deepfield became a successful new business segment within the Bosch group
Bosch start-up platform
Industrial Design Lead & Product Strategy
interaction designers, 3 researchers, 1 prototyper
2014/2015
Agritechnica Innovation Award 2015 Silver
Images courtesy of Robert Bosch GmbH
Measuring function
Transponder
First generation Bullerjan Stove
Concept sketch