e-Bike

Bosch ebike product line incl. Purion, Nyon, Powerpack

The original styleguidea by K&T was not production ready. Building on that language, several e-bike components (flagship dipslay, Powerpack, Engine cover and others) were created that communicated performance, reliability and had a better integration within the different bike frames. The design needed to support Bosch's position as a technology leader as bike manufacturers were now able to deliver outside of the stigma of "ebikes are for old people".

The result helped establish a recognisable Bosch presence in the e-bike market. The design was embraced by bike companies and contributed to the global success of e-bikes.