A cross-divisional design guideline project created to bring greater consistency to Bosch product design.
The goal was to make Bosch products feel more consistent while still allowing flexibility for different markets and technologies. Regardless of what department of division the product came from, the end user should see Bosch as one.
As project lead, the work involved aligning many 30+ internal stakeholders as well as external agencies and turning strategic design principles into usable guidance for future product development.
Robert Bosch GmbH
Project Lead
Propeller Design
Ongoing
Succesfull implementation for all Bosch Consumer goods
IF award
All rights reserved to Robert Bosch GmbH
Styleguide strategy and execution within the Youseries
PT youseries refinement
Implementation of the styleguide at PT today